The Absolute #1 Mistake Network Marketers Make

Most network marketers fail And there are many reasons for this. The sad thing is that many of the things that make network marketers unsuccessful, are things that can be corrected. But what is the Absolute #1 Mistake Network Marketers Make? I was reading a book the other day about business. In it, the author pointed […]

Should You Have A Fan Page Or Group on Facebook?

Fan page or group? Which should you have? Several years ago there occurred “The Great Facebook Rug Pull” (or at least that’s what I call it). Before, Facebook would show EVERYTHING you posted on your fan page to your fans–those who “liked” your page. After, your reach was cut down to only about 2-3%. Boom! […]

How To Learn About Your Target Audience: Market Research

What is Your Business About?

Well, a business can have a lot of purposes. However, its main reason for existing is (or at least should be) to serve a specific target audience.

There should be a specific group of people whom your business exists to serve. Serve is a key word here.

10 Easy Steps To Building A Powerful Brand

When you’re first starting your business, it can feel intimidating to think about branding yourself. I mean, what does that even mean? Branding? That’s going to cost a lot of money and involve getting all kinds of trademarks and copyrights and other legal stuff, right? And for some reason the word “brand” always makes me […]

16 Ways to Refine Your Facebook Ad Targeting

How many people do you know WITHOUT a Facebook profile? Not too many, right? Check this out: over a billion people log into Facebook daily, generating over 4.5 billion “Likes” every 24 hours. You know what that means? A WEALTH of targeting data for advertisers like you and me! In fact, Facebook has more interest-based […]

Crafting A Value Proposition & Brand Slogan

Before you can start your online business, you first have to know what “transformation” you are going to provide for your audience. In order to communicate to yourself and audience what transformation you are offering, you need a “value proposition” and a “brand slogan.” Here is a video on how you can craft your own: […]

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